HUGO BOSS and DMARGE have worked together for several years, with the brand running activations for each new season.

In 2015/16 we worked with the brand to promote its line of suiting and shirts for the Spring Racing Carnival season.

The campaign consisted of a series of ‘how-to’ films as well as a styled shoot at Sydney’s Randwick Racecourse.

The purpose of the activations has been to drive consumers in-store to be fitted by the HUGO BOSS team to get that perfect Spring Racing look.

The campaign was supported by seasonal display media.