At DMARGE we work our butts off to come up with unique and interesting ideas. When we were presented with the opportunity to work with Baume & Mercier for the release of their Shelby Cobra Capeland Edition, we knew a party just wasn’t going to cut it.
Instead we invited 12 influential men from Sydney’s fashion, fitness and creative industries to experience a Shelby Cobra for themselves. Each guest was treated to lunch overlooking the spectacular Sydney Harbour followed by a once in a lifetime self-drive experience in one of four Shelby Cobras.
