To launch their new ultra-thin laptop in Australia, HP engaged DMARGE to produce a short film. The film showcased how the Spectre could be used for work and play by DMARGE staff and was shot in both office and home environments.

The film reached over 30,000 DMARGE readers and was produced on a limited budget.

DMARGE coined the phrase ‘The World’s Most Ridiculously Handsome Laptop’ which was eventually used on HP’s other paid media channels.